Helping Good & Outstanding Care Providers Attract Private-Paying Clients.
We combine social media, paid ads and reputation management to generate private enquiries in 60 days or less – and give you the systems to convert them into new residents.
Perfect for residential, nursing, dementia and domiciliary providers who want more private/self-funding clients.
Watch: How we fill beds in 90 days.
Recognised for Our Results
CareClients is a Meta Business Partner, recognised for driving results on Facebook and Instagram for care providers. We manage campaigns across Meta (Facebook & Instagram), Google and other leading platforms to generate private-paying enquiries.
Platforms We Manage
The Challenges You Face
These barriers are costing you private clients every month.
Empty Premium Rooms
Empty premium rooms while enquiries go to competitors.
Heavy LA Reliance
Heavy reliance on local authority placements and low-fee contracts.
Invisible to Families
Families finding other homes first on Google, Facebook and review sites.
No Conversion System
No clear system to turn enquiries into booked tours and new residents.
See how other care homes have overcome these challenges:
Care Home ROI Calculator
See the true cost of empty beds and potential returns from improved marketing
Monthly Loss
£15,600
Annual Loss
£187,200
3-Year Loss
£561,600
Potential ROI
108%
Your Growth Opportunity
Filling just 1 more bed would reach your 95% target and generate an additional £62,400 per year.
Free mystery shopper audit reveals exactly why enquiries aren't converting
Trusted by UK Care Providers
Good & Outstanding providers across the UK trust CareClients as their private client growth partner
"We increased private enquiries by 40% in 90 days. CareClients understood exactly what we needed – a predictable monthly pipeline of private-paying families."
Sarah Mitchell
Registered Manager, Good-rated Residential Home
"Two additional private residents worth over £120,000/year in revenue from one campaign. The ROI speaks for itself compared to directories."
James Henderson
Owner, Outstanding-rated Nursing Home
"From inconsistent enquiries to a predictable monthly pipeline. We now know exactly where our private clients are coming from and can plan ahead."
Emma Collins
Managing Director, Domiciliary Care Agency
Compliant & Registered With
Who We Work With
CareClients partners with Good & Outstanding providers who want a reliable, trackable flow of private/self-funding clients.
Premium Residential & Nursing Care Homes
For Good & Outstanding homes offering residential, nursing or dementia care.
We help you fill premium rooms with private/self-funding residents using social media, paid ads and review-driven reputation campaigns.
Domiciliary & Home Care Agencies
For home care providers looking to grow private packages.
We build enquiry funnels, always-on social media and review systems that turn local families searching online into long-term private clients.
The Private Client Engine.
We don't just "do marketing". We build a simple, measurable private client engine for your home or agency:
- Social media that showcases real life in your service – not stock images.
- Paid ads that target families actively searching for care in your catchment.
- Review and reputation campaigns that make you the obvious first choice.
- Structured enquiry follow-up so every call, form and message is responded to and tracked.
Why Care Clients?
The Care Clients Difference
Enquiry-to-Tour Focus
We don't just send leads; we help you book tours.
Self-Funder Guarantee
We work for free if we don't generate qualified enquiries in 60 days.
Dual Engine
We fill beds AND help recruit staff using the same funnel technology.
Call Recording
We audit your reception team to plug revenue leaks.
Sector Insiders
We understand CQC regulations and CHC funding.
Full CRM Included
Lead tracking dashboard comes standard.
The Care Home Marketing Checklist
15 essential items every UK care home needs to attract more private-paying families. Download free and audit your marketing today.
How It Works
A proven four-step process to transform your private client acquisition.
Private Client Audit
We review your website, socials, reviews and enquiry process to find the quickest wins.
Growth Plan
You receive a clear 90-day private client growth plan with recommended package and ad budget.
Launch & Scale
We launch your campaigns, content and review engine – and track every enquiry in your CRM.
Adjust & Improve
Monthly strategy calls and reporting to improve enquiry volume and conversion over time.
Choose Your Growth Partner
Every plan includes CRM setup (GoHighLevel), call tracking, monthly reporting and sector-specific support. Service fee is fixed and transparent. Ad spend is paid directly to Meta/Google so you always know where your budget goes.
Most providers invest £750–£1,500/month in ad spend alongside their chosen plan, depending on occupancy targets.
Prices exclude VAT. Ad spend is paid directly to Google/Meta.
Foundation
Get Enquiry-Ready
12-month commitment
or £697/mo rolling
Best for single homes starting their private client journey.
- Social media: 3 posts/week across 2 platforms (Facebook + Instagram)
- Reputation: Google Business Profile optimisation + automated review requests (5 new 5★ reviews/month target)
- Enquiry system: Form-to-CRM funnel so every lead is captured and followed up
- CRM included: Full CareClients GHL sub-account (pipeline, reminders, basic automations)
- Monthly report + 30-minute strategy call
Typical ad spend: £0–£300/month (optional). Target: 3–8 additional private enquiries/month.
Get StartedGrowth
Predictable Private Enquiries
12-month commitment
or £1147/mo rolling
Best for established providers who want a steady flow of private/self-funding enquiries.
Everything in Foundation, PLUS:
- Social media: 4 posts/week across 3 platforms (Facebook, Instagram, LinkedIn) + 1 weekly story/reel
- Reputation: Review campaigns aiming for 8–10 new 5★ reviews/month (Google + care review sites)
- Paid ads: Full Meta/Google Ads management (you control the ad budget)
- Private enquiry funnel: Dedicated landing page + 6-touch email/SMS nurture
- Tracking: Call tracking, form tracking and Enquiry → Qualified → Tour pipeline
- 2× 30-minute strategy calls per month
Typical ad spend: £750–£1,000/month. Target: 8–15 private enquiries/month.
Get StartedAuthority
Dominate Your Local Market
12-month commitment
or £1697/mo rolling
Best for premium and multi-site operators who want to be the obvious first choice for families.
Everything in Growth, PLUS:
- Social media: 5 posts/week across 4 platforms (Facebook, Instagram, LinkedIn, Google Business) + 1 short video/month
- Reputation: 12–15 new 5★ reviews/month plus quarterly reputation audit
- Advanced paid ads: Multiple campaigns (dementia, respite, live-in, premium rooms)
- Conversion focus: Monthly Mystery Shopper call audit + reception team call coaching
- Database revenue: Monthly "dormant enquiry" reactivation campaigns
- Content engine: 2–3 decision-stage blog posts per month
- Priority support with weekly strategy calls
Typical ad spend: £1,000–£1,500/month. Target: 15–30 private enquiries/month.
Get StartedFrequently Asked Questions
Common questions from care providers considering CareClients as their private client growth partner.